But most of the time, duplicate content is not intentional and is caused by technical issues or automatically generated pages. 

Resolving duplicate content can be an easy process, and this guide will cover all of the causes of duplicate content and how to fix it before it negatively impacts your search engine rankings.

What is Duplicate Content in SEO?

Duplicate content is content that appears on the same website in more than one place. It can also refer to the same content appearing on multiple websites. This content can take the form of identical or near-identical content, and it is ultimately detrimental to SEO visibility.

Why is Similar Content a Problem?

Google wants webmasters to provide valuable and unique content to users. If your website has lots of similar pages, it doesn’t signal a website that provides a good user experience. 

The primary technical problem with duplicate content is that it causes search engines to have a more difficult time determining which version of the content should be indexed and displayed in search results.

When Google faces this problem, it usually promotes both versions of the content less often.

Does Duplicate Content Result in a Penalty?

You may have read about a possible duplicate content penalty, but Google will not penalize websites that make an honest mistake. Most often, webmasters do not intentionally publish duplicate content on their websites or are unaware that the same content is available on different URLs. 

But if a website is consistently copying content from other websites and publishing it as its own, that’s a different issue. Google will penalize and potentially de-index those domains that are copying content from other websites.

You can read more about what Google says about duplicate content here.

What Causes Duplicate Content?

There are a few possible explanations for why your website has duplicate content or duplicate pages.

• Duplicate content can be created inadvertently, such as when different versions of a URL point to the same page
• When the content is served with subdomains that are not the canonical domain, such as https://www.website.com/ versus https://website.com/
• When content is syndicated across multiple websites 
• Websites that are improperly set up can often cause duplicate content
• Duplicate pages that do not include the proper canonical tags to tell Google that they are copies of a master version of the page

How Do I Avoid Duplicate Content?

In order to avoid duplicate content in SEO, it’s vital to ensure that all web pages on a website have unique and original content. 

Additionally, it’s worth taking the time to make sure that the same content is not accessible from multiple URLs. It’s also necessary to be aware of syndicated content and to implement measures to avoid duplicate content issues.

But the simplest way is to use a site auditing tool. When duplicate content is found on your website, it will be flagged in the SearchAtlas site auditor.

Thankfully, duplicate content is a simple fix, and there are a few options for preventing repeated duplicate content from appearing on your website.

How to Fix Duplicate Content in SEO

If you have a web page that is flagged in the SearchAtlas site auditor for duplicate content issues, there are a few different options for resolving it. 

Update the Content on the Page

If the content or copy of the page is too similar to other pages, Google will not understand which page to promote in the SERPs for related keywords. In general, you want the different pages of your website to rank for different keyword clusters, and reoptimizing the page for a different set of keywords will help search engine crawlers more easily understand the content as unique.

Use a 301 Redirect

The first way is to use 301 redirects. A 301 redirect is a permanent redirect from one URL to another. This redirect lets search engines know that the original page has been permanently moved to the new page. This strategy prevents search engines from indexing duplicate pages.

Add Canonical Tags to Similar or Duplicate Pages

If your website has lots of product pages that are similar, you should get comfortable using canonical tags to communicate to Google which page is the master version of the content and should be indexed. This method helps search engines identify which version of the page should be ranked.

Add a noindex tag

The third way is to use the noindex tag. The noindex tag tells search engines to not index the page. This technique prevents them from indexing the duplicate page.

Consider a Content Delivery Network

Finally, you can use a content delivery network (CDN). A CDN is a network of servers that delivers web content to users based on their location. This network helps ensure that users are seeing the content from the original page and not a duplicate page. If you have different regional versions of a web page, a CDN may be the most viable solution.

Conclusion

Ultimately, fixing duplicate content in SEO is critical for any SEO strategy. To ensure that a website remains SEO-friendly, it’s necessary to identify and address duplicate content issues before they become a problem. Make sure you use the site auditor in your dashboard to identify and resolve duplicate content when it appears.

The post What Is Duplicate Content in SEO and How to Fix It appeared first on LinkGraph.

Content pruning is all about removing any unnecessary content from your website, which can help your website rank higher in search engine results and can also improve user experience.

In this article, you will learn how to do content pruning for SEO, from identifying what needs to be pruned to taking steps to ensure that it’s done correctly. Keep reading to find out more.

What is Content Pruning?

Content pruning involves a thorough review of all content on a website to identify any content that could be seen as irrelevant or low quality from the perspective of search engine algorithms. Once identified, content pruning involves removing those low-quality pages from the website or replacing them with better content. 

A part of regular website maintenance is making sure that all of the content on the website is up-to-date and relevant to the website’s goals. This can help ensure that a website has content that is useful to its visitors and provides value to users who arrive from search engines. 

By removing low-quality or outdated content, websites can see improved search visibility for their highest-value, highest-converting web pages.

Why Remove Content From My Website?

Content production takes time and resources. So you may be wondering: Why remove content from my website after all the work it took to create it?

Although it may feel counterintuitive to your content strategy, content pruning can actually have major benefits to your search engine performance. This is even more true for websites that have a robust SEO content strategy and are publishing new web pages on a regular basis.

Some of those benefits include the following:

• Improve a website’s visibility by allowing search engines to index your best and highest-converting web pages
• Ensure visitors are presented with the most up-to-date information
• Provide higher-quality content and a better user experience
• Prevent visitors from seeing any low-quality pages
• Ensure your crawl budget is spent on rank-worthy content

Any content that sits on your websites that doesn’t pull its weight in either traffic or conversions isn’t actually bringing value to your business.

By taking the time to regularly prune their content, content managers can ensure that their website is performing at its best. That’s why sometimes content pruning is the right choice for your content strategy.

What Makes a Web Page Prunable?

Here are some of the qualities to look for when searching for content on your website that may need to be pruned.

Low-Quality

Bad content can have a negative impact on a website’s rankings. Low-quality content can include pages with duplicate content, thin content, or other qualities. It can also include pages that are not user-friendly or are low on useful information. Content pruning can help to identify and remove such pages, allowing search engines to easily index the more relevant, more quality content on the website.

Duplicate Content

Duplicate content is web pages with the same content or similar content that search engine crawlers do not identify as distinct. Google does not want to see duplicate content on a website unless it has been clearly identified as such via a canonical tag.

Thin Content

Thin content is often short-form content that doesn’t provide any real value to the user. Although there is no exact content length that Google privileges in search engine results, experiments have shown that longer, in-depth content tends to rank higher.

Most often, thin content can be combined with other pages on your website to provide a more comprehensive, in-depth answer to a topic, question, or keyword query. Combining content, or redirecting thin pages to more in-depth ones, are also a part of the content pruning process.

Outdated Content

The reality is, the content on our website will become outdated over time. This is why creating evergreen content is important, however, it’s unlikely that your long-form content will last forever without the need for updating. Trends, technologies, and knowledge will change, and web pages should include the most up-to-date, useful information for search engines. 

Also, outdated information can be confusing for visitors and lead to a poor user experience. Removing outdated content can ensure that visitors are presented with the most relevant and useful information.

Under-performing Content

If you have a web page on your website that does not get traffic or conversions, what value is it bringing your business? If the web page does not rank in search results, convert users, or is not a vital part of the buyer journey, it doesn’t really have a place on your website unless you take the time to improve its content.

How to Find Pages for Content Pruning

You can use the Page Pruning tool in the SearchAtlas dashboard to discover pages that may be eligible for content pruning.

To find the tool, navigate to Site Auditor > Page Pruning. 

This tool will show you any pages that are eligible for pruning due to a variety of reasons:

• Low organic impressions
• Low clicks
• Indexability
• Total ranking keywords
• Average position
• Content quality/scores

Remember, just because a page appears on this list doesn’t mean that it has to be pruned/deleted, but that it may be eligible based on its performance metrics.

Next Steps for Page Pruning

Once you have reviewed the software’s suggestions and confirmed that the pages are eligible for pruning, here are the next options for you to take.

1. Improve the Content on the Page

The underperformance of the page may rest in the fact that the content is thin or is not providing a comprehensive answer to the user’s questions. 

You can look to the “Boostable,” tab in the Page Pruning tool to identify those pages that just might need a slight content score boost.

The URLs that are listed here are already earning organic impressions but are not seeing as much success in organic traffic. Most likely, Google sees those pages as relevant but is not ranking them on the first page as a result of the content.  

You can use the SEO Content Assistant in your SearchAtlas dashboard to discover ways to strengthen and improve your content. Or, use the on-page audit tool to see what on-page elements may be impacting your performance.

Follow the guided suggestions for focus terms, headings, questions, and internal links. Include them on the page to make the content more rank worthy. 

2. Update the Content to be More Evergreen

If your content covers trends or keywords that have seasonal search volume, that may impact their underperformance.

Consider updating the content with more evergreen information so the content has a longer shelf life in the SERPs.

Also, make sure that the information on the page is up-to-date with accurate, relevant information. Over time, links may break or content may become outdated. Updating your blogs and articles every 1-2 years should be a part of your regular website maintenance.

3. Build Backlinks to the Page

If both the SEO Content Assistant and on-page content school confirm that your content has high scores and is rank-worthy, you may just need a bit more of a link boost.

Backlinks are Google’s number one ranking factor. If you don’t have very many backlinks pointing to your web page, that may be a reason why it is not ranking on the first page.

You can use the backlink research tool in your dashboard to see which of your web pages have the least amount of link equity.

Consider investing in a link-building campaign in order to improve the off-site signals of the content. Doing so is likely to improve the overall keyword rankings, impressions, and organic clicks.

4. Reoptimize the Page for a Different Keyword

Another possible explanation for your content’s poor performance may be keyword related. 

Some keywords are more competitive than others. If you optimized the page for a keyword that is out of reach, reoptimization may be your next step.

When choosing keywords for SEO, you want to make sure your website has a realistic chance of ranking for the target keyword. Websites with higher Domain Authority will stand a better chance of ranking for competitive keywords.

At LinkGraph, we suggest keywords that are less than or equal to your website’s Domain Authority.

So once you find a more realistic goal, optimize for that keyword instead. This will likely involve changing metadata, website copy, and headings on the page. But it can make a huge difference in improving organic performance.

5. Redirect the Page to a More High-Quality One

A page may be flagged for pruning because Google is ranking a more helpful piece of content on your website.

This is known as keyword cannibalization. It happens when two pieces of content are very similar and Google doesn’t know which to promote. If there is a page that is ranking less often but is similar in relevance, you can do your “content pruning,” by adding a 301 redirect from the less comprehensive page to the better performing. 

6. Combine Thin Content into a More Comprehensive Resource

If you have a series of pages that are thin on content but relate to a similar cluster of keywords, consider combining those pages into a more useful, long-form resource.

Why? Because Google likes to promote content that satisfies users’ search intent. That means not only answering their initial questions but all of the additional questions that might follow regarding that primary topic. 

So before giving up on that set of keywords entirely, combine those various pages into one page. Then, see if the overall keyword rankings improve.

7. Consider Removing the Page Entirely

This is the last step you want to consider after you have concluded that none of the above steps help to elevate content performance.

The reality is, if a piece of content is not driving website traffic, converting users, or an essential part of the buying journey, it doesn’t really deserve space on your website. 

Take the ultimate step and trim that content branch off your tree.

Conclusion

Making content pruning a regular part of your website maintenance is a good habit to get into. This is especially true for websites that publish a lot of content and have a robust SEO strategy.

You can also use the same SearchAtlas tools to scale up your content marketing and blog strategy. Connect with one of our product managers to learn more about our enterprise SEO software platform.

The post Content Pruning Guide for Content Managers and SEOs appeared first on LinkGraph.

Similar to open graph tags, Twitter Cards make your content more engaging and clickable to Twitter users.

Here is a guide to adding Twitter cards to your web pages and how it can help with your overall online visibility.

What are Twitter Cards?

Twitter Cards are a way to enhance your tweets whenever you (or someone else) shares a link to your web page content.

When you include a Twitter Card on a web page, it will show a preview of that content when shared on twitter. Then, the user can click on the tweet to see the full content on your website.

Without Twitter Cards, your content will look less appealing when shared on Twitter. 

For example, here is a web page that is missing an essential Twitter Card. As a result, it doesn’t populate the Twitter post in a way that makes it desirable for users to click or engage with.

Which of these tweets would you be more likely to click on?

Benefits of Twitter Cards

The upside of Twitter Cards to your social media presence and visibility is fairly obvious.

• More Clickable Content
• Greater Control of your own Branding
• More likes, shares, and retweets:
• More potential backlinks
  

But this meta tag can also have ancillary benefits to your SEO visibility as well. 

How? Well if a Twitter User clicks on your content and finds the content valuable, they may choose to link to that content on their own website. That link can help bring valuable link equity and improve your website’s ranking potential.

But without that initial click, those users will never see your content. So although not a ranking factor, using Twitter Cards can make it so there are fewer barriers to other people finding, clicking, and sharing your content.

If you are missing essential Twitter cards or there are issues with implementation, the issue will be flagged in your SearchAtlas audit report.

Types of Twitter Cards

There are four Twitter cards types available to webmasters:

• Summary Card
• Summary Card with Large Image
• App Card
• Player Card 

We recommend using the first or second option for your content, and you will find details on how to implement each below.

Summary Card

Here is an example of what the summary card looks like in Twitter:

This is the most simple Twitter Card and is very easy to implement with just two Twitter card properties: “twitter:card” and “twitter:title”.

Summary Card with Large Image

The Twitter Summary Card with Large Image will make the image more prominent in the display. 

If your content has great visual assets, you may want to consider this Twitter card. Here is an example of the Summary Card with Large Image from Search Engine Journal:

And here is what the Twitter card implementation  looks like in HTML:

The required properties for this card are the same as the Summary Card, but you will need to specify a different twitter:card type.

Twitter Card Properties

There are only two required properties for a valid twitter card. 

• twitter:card
• twitter:title

However, you may want to consider more to make your content more appealing when shared on Twitter.

Here is a rundown on each property.

twitter:card

This is the most important property because it tells Twitter which of the four types of Twitter cards you are using.

This is a required property in order to produce a valid Twitter Card.

twitter:title

The other required property for validation is twitter:title. This should be the title of your content and give users a good idea of what your content is about.

If you don’t define your title, Twitter will use your open graph title– “og:title “– for the title of your content.

For best practices with this property:

• Provide users a good idea of what your content is about
• Less than 55 characters
• Clickable, and engaging title for users

twitter:description

The description will be visible to users below the title and provides a summary about your content.

Best Practices for this property include:

• Clickable, engaging description
• Less than 125 characters
  

If you do not define twitter:description, twitter will use your og:description first, then your meta description.

twitter:site

This property communicates the Twitter account associated with the website. 

For best practices with this property:

• A working Twitter account and ideally the Twitter account handle of your business or brand
• Should be included to help communicate the relationship between a website and a Twitter page

If you don’t define twitter:site, you should define twitter:site:id. The id is the unique numeric value associated with your twitter account.

twitter:image

Arguably one of the most important properties, this will tell Twitter which image to display when the content is shared.

The size of the image is very important, and depending on whether you are implementing a Summary card or a Summary with large image card, your dimensions will be different.

• For Summary Card: Aspect ratio 1:1, Minimum size 144 x 144 pixels, Maximum size 4096 x 4096 pixels
• For Summary Card with Large Image: Aspect ratio 2:1, Minimum size 300 x 175 pixels, Maximum size 4096 x 4096

In addition to proper sizing, best practices with this property include:

• JPG, PNG , WEBBP, or GIF files

twitter:creator

The twitter:creator property defines the author of the content. 

With author authority becoming even more important in communicating the quality of your content, we recommend including this property on your web pages.

Best practices with this property include:

• Should include a working, active Twitter account

Common Issues with Twitter Cards

There will be two types of issues related to Twitter Cards that you may see flagged in your site audit report.

Missing Twitter Properties

The most common issue webmasters make is they simply just don’t add Twitter Cards to their web pages or are missing specific properties that make the implementation valid.

This is any easy fix and simply involves adding the required property to your HTML.

Improper Character Counts

The second issue you will see flagged in the SearchAtlas site auditor is when your twitter properties do not follow character count best practices.

To fix this issue, you will need to edit the length of your title or description in your Twitter Card implementation.

Conclusion

Although not an SEO ranking factor, adding Twitter Cards to your shareable content is worth the effort!

For more information on how to use Twitter Cards, visit the Twitter Developers website: https://dev.twitter.com/cards/getting-started

The post How to Use Twitter Cards to Make Content More Clickable appeared first on LinkGraph.

Can I Do SEO on My Own?

Of course! Although there are professional SEO agencies that you can work with, there are many brands and business owners who do SEO on their own.

However, it’s important to remember that SEO is an ongoing process and it takes time to see results. You are unlikely to see results overnight, but if you stay proactive with SEO best practices, you’re likely to see your organic traffic increase.

What Does it Take to DIY SEO?

If you want to do search engine optimization across your website, it’s important to have at least a basic understanding of what Google’s ranking factors are and how to optimize your for them.

Some foundational parts of SEO you will want to have a firm foundation in include:

• On-Page SEO: Optimizing the elements on your web pages including content, meta tags, internal links, and more
• Off-Page SEO: Earning backlinks and brand mentions on other websites to show Google that your website is reputable and well-trusted
• Technical SEO: Optimizing the technical elements of your website to make it more easily indexed by search engine crawlers
• Page Experience: Improving the user’s experience on your web pages through faster load times, response times, and visual stability

Secondly, you will also need to have the right SEO tools to DIY SEO. Pairing these tools with your fundamental SEO knowledge will empower you to do SEO on your own and effectively.

What Are DIY SEO Tools?

SEO software tools will provide you with the ability to conduct a range of search engine optimization tasks right from your computer.

While some SEO software is very complex and designed for experienced professionals, other tools like SearchAtlas are loved by SEO experts but also easy for DIYers to use.

Here are 10 DIY SEO software tools you’ll need to start DYI-ing SEO, as well the best ways to use them.

On-Page SEO DIY SEO Tools

1. Keyword Research Tools

Keyword research is the foundation of on-page SEO, as keywords are what connect your business to your target audience online.

It’s important to choose keywords carefully. You want the keyword to be relevant to your products or services and to be commonly used by your audience. Also, you will want to find keywords that are realistic goals for your website.

To learn more about the many steps involved in keywords, read our keyword research guide.

SEO experts spend a lot of time doing keyword research to make sure they understand search intent and the competitive landscape of industry keywords. Tools like the SearchAtlas Keyword Researcher provide them with comprehensive keyword metrics, and any business owner or webmaster can easily use this tools as well!

With the Keyword Researcher, you can easily combine keywords into lists and find relevant alternatives when a keyword is too competitive, too uncommon, or doesn’t show very strong conversion potential.

You can also be confident that the keyword metrics are up-to-date and accurate.

2. Competitor Research Tools

Another important part of implementing a DIY SEO strategy is understanding your competition.

One of the most simple ways to research your competition is to use Google. Search for your competitors and see what type of content they have on their websites.

If you don’t know who your competitors are, simply type in the keywords that you hope to rank for to see what content Google promotes. and Google will show you how many results your competitor’s website has in Google’s search engine and also show you a brief overview of your competitor’s website.

But in addition to Google, you can use the competitor researcher in SearchAtlas to take a closer look at your competitors and what it will take to outrank them.

Here’s an overview of how to do competitor research on your own using this helpful tool.

3. Blog Ideas Generator

Consistently writing and publishing blog posts on your websites can help you rank for more relevant keywords and drive even more organic search traffic to your website.

But coming up with valuable blog post ideas takes time! With the help of AI, you can make that process simpler and deploy an effective blog strategy on your website.

Simply enter a target keyword into the tool and the Blog Ideas Generator will provide a selection of titles and summaries that you can work from.

This takes the hard work of coming up with a relevant piece of content much easier and helps you move from keyword to topic quickly.

4. Content Optimizer with AI Content Generation

Content optimization software essentially gives you the cheat codes to greater ranking potential (without actually cheating!)

If you’re intimidated about the content writing part of SEO, or don’t want to hire SEO content writers, these tools will tell you which terms to include in your content as well as ideal word count, readability, internal links, and more.

DIY SEO tools like the SEO Content Assistant also include AI integrations that can help you write faster and more often. Got writer’s block? Use the “Write for Me” button when you are just not quite sure where to go next in your blogs or landing pages.

Additional features like the internal links suggestions and rephrase feature can speed up your content writing in other ways.

If you want to DIY on-page SEO, there is no better choice then the SEO Content Assistant.

5. Content Strategy Planner

If you want to plan out your SEO strategy for the long term, a content planner tool can help you think far ahead about building topical authority on your website.

Although the goal of SEO is to rank specific pages on your website, brands that show lots of expert knowledge in industry niche are more likely to see strong ranking potential overal. This is called E.A.T. — expertise, authority, and trustworthiness — and you want search engine crawlers to see E.A.T. displayed across your entire website.

The Content Planner tool in SearchAtlas will provide you with over 300+ keyword clusters that you can use to build informative blog posts from. Simply enter a keyword that has relevance to your product or service offering and see what the tool suggests.

If you want to write those blog posts yourself – simply send a article suggestion over to the content queue and get writing. When complete, you can also publish to your WordPress website in just 1-click.

Off-Site DIY SEO Tools

6. Backlink Analyzer

When it comes to off-site SEO, backlinks are Google’s top ranking factor. When another website links to yours, it shows search engine crawlers that other people in your industry find your content valuable, as long as your links come from websites that also display E.A.T. and are not seen as spammy or low-quality.

This is where a backlink analyzer comes in. It allows you to see all of the backlinks and linking pages to your own website and your competitors. If your backlinks have lots of links from high quality website, you will need to similarly earn backlinks in order ot improve your Domain Authority score and your ranking potential overall.

If you want to to DIY your off-site SEO or link building, you can also use this SEO tool to identify potential websites that you may want to reach out to for link building opportunities. Consider sending link requests or guest posts to those websites in order to increase your inbound links and Domain Authority score.

Although earning backlinks takes a lot of effort and time when done the right way, it is one of the best ways and a quick way to elevate you performance in the SERPs.

7. DA Checker

When identifying which websites you want to reach out to for potential link building, you will want to use a DA checker to identify their Domain Authority scores.

A general rule of thumb is to try to earn backlinks from websites that have industry relevance to yours and a DA or DR score that is equal to or higher than yours.

Avoid reaching out to low-quality websites that seem spammy. Although backlinks from websites with lower DA than yours aren’t necessarily spammy, you will want to prioritize your public relations and ilnk building outreach efforts on those websites that will have the greatest impact.

Technical SEO DIY SEO Tools

8. Site Audit Tool

A site auditor tool can help you identify all of the SEO issues on your website that are impacting your keyword rankings, whether you have 5 landing pages or 5000. SEO Audits take the guesswork out of technical SEO and help those who want to do their own SEO have the knowledge they need to resolve technical issues.

For those webmasters who want to DIY their technical SEO and web development optimizations, the SEO audit tool provides detailed instructions on how to resolve the issues on your website and which should take the greatest priority.

You can work through your audit page by page or issue by issue and see any technical issues related page speed, robots tags and more. It will also identify any content issues with page titles, meta description, h1 tags, social media meta graph tags, and others.

If you use the SearchAtlas Site Auditor to DIY any SEO audit, you will also be able to track your SEO health over time. Our software will also alert you if any issues pop up with your website like broken links, failed Core Web Vitals and more.

9. Schema Markup Generator

One of the most powerful way to optimize your web pages is to add relevant schema markup so your pages can be eligible for Google’s rich results.

Google currently has 30+ types of rich results, from organization, small business, events, products, and more. Showing up at the top of the SERPs in these more prominent placements.

But optimizing with schema markup does require some work on the backend of a website. If you want to do SEO on your own, a schema generator can generate the correct markup for you so all you have to do is copy and paste the JSON-LD markup with all of the required properties into the header of your web page.

10. Rank Tracker

One of the most popular keyword rank tracking tools is Google Search Console. This tool is commonly used among SEO DIYers because it is totally free to site owners.

Google Search Console will show you every keyword that your website ranks for, but the platform can be difficult to navigate and doesn’t necessarily have the best user experience.

Another rank tracker SEO tool DIYers might want to consider is GSC Insights. Like Google Search Console, the rank tracker shows you 100% of your keyword rankings and provides daily position updates, but in a more helpful interface with more detailed performance insights.

Final Thoughts on Doing your Own SEO

With the right SEO tools, you can take ownership of your SEO and start seeing better result with keyword rankings and organic traffic.

To get started with a trial of the SearchAtlas tools listed above, get registered.

The post 10 DIY SEO Software Tools & Tips for How to Use Them appeared first on LinkGraph.

So if you want to learn how AI content tools can help you write high-quality articles faster, this article will break down the best ways content marketers can use these tools. We will take a look at the benefits of content AI tools and discuss the best, safest ways to use AI generated content to improve your online visibility.

What is Content Writing Software?

AI content writing software is a type of software that helps users write articles more quickly and easily. It typically includes a variety of features that make the article writing process simpler, such as a word counter, an outline creator, a content quality score, an AI text generator, a plagiarism checker, and other helpful features.

How Does AI Content Software Work?

Well, most content generators use some combination of natural language processing (NLP) and machine learning algorithms to analyze data and identify trends and insights. These insights can then be used to help content creators come up with new ideas and topics, and to fine-tune their content strategy.

In a nutshell, AI content software is designed to help content creators and marketers produce better content more efficiently. It does this by automating some of the more laborious and time-consuming tasks associated with content creation, such as keyword research, topic ideation, on-page optimization, and outlining and drafting.

Benefits of Content Writing Tools

The benefits of content writing software – particularly for content marketing agencies that sell blog posts at scale – are quite extensive.

Even single site-owners or SEO freelancers who create 1-10 SEO articles a month can find major benefits from investing in some type of content AI tool.

• Time-Saving: Automatically generating headlines, summaries, and even full articles based on data and insights can exponentially speed up the writing process. AI content tools can be a huge time-saver for content creators, who can then focus on more high-level tasks, like editing and publishing.
• More Content: AI can generate content much more quickly than a human can, which is important for scalability. However, it is important to note that the quality of the content can sometimes suffer when AI is used to generate large quantities of content without the help of a human touch.
• Better On-Page SEO: AI content software can also be used to help improve website SEO and to track the performance of content over time. Some AI Content writing tools will recommend writing and focus term suggestions based on top-ranking content. This allows content creators to have a better idea of how to create content with more ranking potential.
• Improved Workflows: Content writing softwares that include organizational and project management features make life much easier for content managers creating content calendars and assigning out articles to multiple freelance writers or their in-house writing team.

Are AI content tools all perfect? Not at all. AI can sometimes generate content that is inaccurate or nonsensical. Second, AI can be expensive to implement and maintain. And third, AI-generated content can be difficult to distinguish from content that has been written by humans.

But overall, AI content software can be an incredibly powerful tool for content creators and marketers. By automating some of the more tedious and time-consuming tasks in the daily work life of content creators, these tools can help them produce better content more efficiently and effectively.

But Isn’t AI Content Low Quality?

One of the most important factors in the effectiveness of AI content generators is the quality of the data that is used to train the models. 

If the data is not good quality, the AI will not be able to learn and generate quality content. GPT-3, one of the largest natural language processing models today, was trained on over 175 billion parameters, helping it generate language the way that humans actually use it.

Overall, AI content generation technology is still in its early stages, and there are many things that need to be considered when using it. However, if used correctly, AI can be an effective way to generate high-quality content.

What Does Google Think About AI Generated Content?

Google has made it clear that it views AI-generated content as a key part of the future of the web. But, pure auto-generated content is against Google’s webmasters guidelines.

Even though Google sees auto-generated content as spam, they do not yet have a way to detect automatically generated content. This is not an excuse to post blog articles without any editing, revision, or additional content revisions. 

Despite these disadvantages, Google knows that many companies are successfully using AI content tools not to substitute for the content writing process, but to enhance it, and help writers produce quality, not spammy, blog posts and articles for their users.

How to Use AI Content Software to Write Articles Faster

So how exactly can one use a content AI tool to create content that is high-quality and Google-friendly?

Here are some of the best ways to use these tools to scale up your content production and create content faster.

1. Use A Content Planner to Identify Relevant Keywords and Topics

A content planner tool can do the hard work of keyword research and topic ideation for you. Simply enter a topic into the input field. Ideally, this keyword would match one of your website’s primary topics, products, or service offerings.

Then, press “Create Content Plan.” The content AI tool will do the work of putting together keyword clusters and topics for you based on the keywords that searchers are already using. 

When the content plan is ready, press “View Topics.”

The content AI software will show you an entire list of topics that you can build articles around.

When you find a cluster that appeals to you, click on the pencil icon to review the keywords more closely.

If there are keywords that you don’t necessarily want to include in your targets, you can deselect them. You’ll see the monthly search volume of the keywords, the total potential traffic, as well as the ranking potential based on the Keyword Difficulty scores.

Next, use the “Generate Article Suggestions,” to leverage the power of content AI. The software will suggest a list of article titles and summaries that you can use to create a relevant piece of content for these keyword targets.

By clicking, “Create New Article,” you can create a new article and start drafting your piece of content.

2. Use an AI Content Generator to Outline Blogs

You can also use content optimization software to help outline your articles so you can get to the drafting process sooner.

In the SearchAtlas dashboard, select “AI Subtopics,” to leverage the power of AI. 

The text predictor software will look to the top ranking content as a model and provide you with a list of subtopics and outlines that can help you build the framework for your article.

When you find an outline or passage of text that you like, click “Add to Article.”

The text will then be moved to the text editor. At first, it will appear in blue so you can see where the content has been added into the document.

Writers can use the AI subtopics to get initial content on to the page to start working from. Content writers can look at this as a rough draft to build upon from, saving all sorts of time in the beginning stages of writing.

3. Leverage Content Writing Tools to Improve Your SEO

Content AI tools can also suggest powerful optimizations that can help your content rank higher in the SERPs. 

The content software will scan the top ranking content to identify the keywords and phrases that should be included in your article.

By adding these terms and topics, you can create a higher-quality article with more topical depth that provides the most value to readers.

4. Use AI to Generate Title Tags and Meta Descriptions

No SEO article is complete without a properly optimized title tag and meta description.

AI content tools can also do the work of generating those HTML elements for you. 

In your SearchAtlas dashboard, click on the “Meta Data” button at the top of the text editor to access the AI Meta Tag Generator.

After you click “Generate Suggestions,” the software will provide you a list of potential title tags and meta descriptions based on your target keywords and the content within your article.

You can edit the text generator output however necessary to improve the wording or phrasing or to better match the content of your article. 

Once the icons to the right of the text fields turn green, you know that your meta data meets SEO best practices with character count and keyword inclusion.

5. Use Content Writing Software to Work From Existing Outlines

If you already have an outline for your article and don’t need the help of AI Subtopics, you can utilize the AI Content Generator to produce content in response to your already determined headings. 

This helps speed up the time between outline and first draft, giving you plenty of ideas of the examples, insights, and information to include that will bring value to searchers.

Start by clicking the “AI Content Generator” button above the text editor. 

Then, enter your h1-h6 into the text field.

Once you press “Generate Ideas,” the AI will provide you with a passage of text that you can use within that section of your article. Simply place your cursor in the text editor where you’d like the block of text to go, and then click, “Add to Article.”

With just a few prompts from your outlines, you will get from start to finish in the article writing process in a fraction of the time.

Final Thoughts on Content Writing Software

When choosing a content writing software platform, it is important to consider your needs and your budget. Some software packages are more expensive than others, and some offer more features than others. It is important to find a platform that fits your needs, and that you are comfortable using.

Once you have chosen a content writing software, be sure to take the time to learn how to use it. At LinkGraph, we have an entire library of tutorial videos that help users leverage the SEO Content Assistant and all of the other content tools in the dashboard. And don’t be afraid to ask for help via the chat feature if you need it.

If you want to try out the power of AI content writing yourself to write faster and produce more content start a 7-day trial of SearchAtlas. 

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