#1: GSC Insights: A Real-Time Keyword Rankings Tool to Track SEO Progress

• Top pages and top keywords reports
  
  
  
  
• Page Groupings feature to compare the performance of similar types of content
  
  
  
  
• Understand the economic value of your clients’ organic traffic
  
  
  
  
• Keyword Traffic by position to better understand HTML optimizations like page titles, meta descriptions, and CTR metrics
  
  
  
  
• Page Pruning and Keyword Cannibalization reports
  
  

How to Get Started with the Tool

Once your client adds your SEO agency as a user in Google Search Console, you can link their GSC account with the GSC insights tool. After your client’s accounts are linked, the tool will populate with their website’s search metrics. You can track multiple websites in your account and share access with other members of your digital agency’s in-house team.

GSC insights will equip you with detailed information and powerful data to elevate the SEO services you provide to clients. When your SEO clients see how their keyword rankings and website traffic have improved over the course of their SEO campaign, they’ll be more inclined to trust your marketing agency or SEO pros to make informed decisions about their website.

• 100% of Keyword Data: GSC Insights will show all of the keywords your clients’ websites rank for. SEO software like Ahrefs will only show a portion of organic keywords based on the limited SERPs that their bots crawl. Other SEO software like Moz will only show limited number of keywords (200-400) and charge more to track additional keywords.

• Advanced Data Visualizations: Unlike other popular agency software tools like Google Search Console, GSC Insights pairs SEO metrics with compelling data visualizations. This helps your clients see the growth your agency has helped them achieve through SEO over time.

• Economic Value: By pulling real-time data from Google Search Console and Google Ads, the GSC Insights tool provides a more accurate picture of the economic value of your team member’s SEO optimizations. This helps you prove your value to your agency clients.
• Daily Position Updates: Because GSC insight is built over Google’s API, your clients’ search rankings are updated on a daily basis. This means the most real and accurate picture of a website’s performance.

#2: The SEO Content Assistant: An On-Page SEO Tool to Help Your Clients’ Web Pages Rank

• Import your webpage content directly from any website url

• Optimize web content for up to 5 keywords

• See which of your competitors are ranking in the SERPs and using similar focus terms

• Sort keyword suggestions by headings, importance, CPCs and more
  
  
  
  
• Optimize for location-based search for particular keywords
  
  
• Identify technical SEO issues with meta descriptions, page titles, schema markup and more
  
  
  

How does the SEO Content Assistant compare to other content optimization tools?

• Clearscope
• SurferSEO
• Semrush Writing Assistant

• Content Researcher: Do comprehensive competitor research for any keyword before writing your content. Understand your ranking potential, the competitive landscape of the keyword, and what it will take for your content to rank.
  
  
• Focus Terms Grid: Understand your competition by seeing which Focus Terms each are utilizing in their own web content and how many times.
  
  
• Common Citations: See what common pieces of content your competitors are linking to
  
  

No other content tools is as comprehensive or effective. For SEO agencies or content marketing agencies that provide content creation at scale, this tool can help you create content faster and more effectively.

#3: Keyword Explorer: Simplify Keyword Research and Keyword Analysis 

The Keyword Explorer provides the accurate data that SEO agencies need to identify the right keywords for their clients’ SEO campaigns. Use the Keyword Explorer tool to find the best keywords, generate content ideas, or find related keywords for your keyword or topic clusters.

The Keyword Explorer tool includes key metrics such as:

• Global search volume: Know how many users are searching for the keyword
• Cost-per-click: Know what advertisers are paying to target the keyword in a PPC campaign
• Organic Difficulty: Know how competitive it is to rank for the search query
• Related keywords: Find alternative keywords or long-tail keywords with similar search intent
• Subtopics & Autocompletes: See the related subtopics and autocompletes for the keyword
• Questions: See what questions users are asking that have a semantic relationship to the target keyword

LinkGraph’s proprietary organic difficulty score helps SEO professionals and site owners identify more ranking opportunities. Keyword metrics like Ahrefs’ Keyword Difficulty focus too much on how the number of backlinks and referring domains influences your client’s website. Our organic difficulty score focuses more on content-quality signals like the word count, topical depth, and comprehensiveness of the content.

Some SEO experts have come to over-rely on Ahrefs’ metric. But you don’t want your new clients missing out on high-value keyword opportunities and organic search traffic because your agency’s SEO metrics were off-base. Help your current clients get the potential customers they seek with more accurate, simple, and comprehensive keyword research.

#4: Bulk DA Checker: Check Domain Authority Scores for your Clients’ Link Building Campaigns

The Bulk DA Checker tool equips your in-house link building team to easily check the domain authority score for multiple websites. With this SEO tool, you can ensure your link building outreach and deliverables come from websites that bring a lot of value to your clients’ baclink profiles.

The Bulk DA checker allows you to see the following metrics for up to 10 websites at a time:

• Domain authority score
• Page authority score
• Number of referring domains
• Subdomain spam score

For those agency owners that do link building at scale, this SEO tool can save you time and help make link building research more simple. Test out the free version of our Bulk DA Checker tool to see how simple link building project management can be.

#5: The Backlink Analyzer: Complete Backlink Analysis for Off-Site SEO Strategy

The Backlink Analysis tool is a great tool for any  SEO agency that offers link building campaigns to their clients. Agencies can use the backlink analyzer to track backlinks, referring domains, and the anchor text distribution of their clients’ websites. Agencies can also compare those metrics to their clients’ top competitors.

Our backlink analysis tool can equip your team to:

• Perform competitor analysis and benchmarking
• Identify toxic backlinks and generate disavow text
• Evaluate topical relevance of webpages in comparison to competitors
• Use backlink intersect to identify link building outreach opportunities
• Analyze anchor text distribution of your clients and their competitors
• Understand link building gap between your clients and their competitors

When it comes to competitor research and competitive analysis, a backlink analyzer tool is integral to helping your clients see the necessity of an off-site SEO campaign.

In comparison to other SEO tools like Semrush and Moz, the LinkGraph backlink analyzer gives your agency a more holistic picture of any SEO issues with your client’s backlink profiles. It also provides interactive, valuable data visualizations. This helps your agency provide actionable insights to your clients on how they can take their website performance to the next level.

The Backlink Analyzer is a favorite SEO tool of many marketing professionals. It is a better way to visualize and evaluate your clients’ backlink data. Off-site strategy is an essential part of good SEO. Agency owners who want to offer more off-site solutions to site owners will benefit from the relevant information and data analysis of this valuable tool.

#6: Site Auditor: Understand the Strengths and Weaknesses of your Clients’ Websites

If you love Screaming Frog or other popular site auditor tools, the Site Auditor in the SearchAtlas software suite helps diagnosis where your clients’ websites need some TLC. The tool audits each page of a website from a page experience, content, and technical perspective, highlighting which key issues webmasters or SEO providers need to focus on.

Some key features of the site auditor include:

• High-Level Issues:  See which issues our crawler identified on your web page and get a high-level overview of the severity of the problem and how to resolve it
  
  
• Page Speed Analysis: See how web pages are performing for users on desktop and mobile devices 
  
  
• Linking Profile: See all of the internal an external links on web pages and identify and broken links that may be negatively impacting your SEO performance
  
  

#7: Local Search Results: See Local SERP Results for any Geographic Location

The Local Search Results tool is a useful tool for any marketing agency that provides local SEO strategy to local businesses or business owners. Simply type in the location, search term, and device. Then, see what searchers from that geographic region are seeing as the top-ranking SERP results.

SEO agencies often provide marketing strategy and search engine optimization services to clients from outside their geographic region. This basic but powerful tool helps provide quick insight into local competition for location-based search terms.

Why SearchAtlas’ Suite of SEO tools is right for your SEO Agency

The right SEO platform or toolkit can have major benefits for a marketing agency. Improved workflow, detailed client reports, reliable data sources, and automation can save hours of work. It can also help you produce better results.

Successful digital marketing strategy has many moving parts. With LinkGraph SEO Insights, your agency can execute all of them more easily and all from a single platform.

Your SEO Agency can access a free trial to see why LinkGraph’s SEO Insights is one of the best SEO platforms available. Improve your clients SE ranking and visibility with the help of our platform. By doing so, you’ll improve your own agency revenue and client retention.

LinkGraph also provides white label SEO at scale. If there are SEO solutions that your agency would like to offer your clients, LinkGraph has you covered. We white label technical SEO, link building, content research and content creation. All of our white-label services come with monthly reports to which you can add your branding. Talk to one of our LinkGraph professionals to learn more.

The post 7 SEO Agency Tools to Accelerate your Client Growth Campaigns appeared first on LinkGraph.

Each year, search engine optimization has become more technical. Once upon a time (in a land not very far away), keyword stuffing, content cloaking, user-agent based content switching, GSA-driven automatic link spamming, forum spamming, and other forms of search shenanigans used to actually impact search results. As the cost of cloud computing continued to fall, it became possible for Google’s crawlers to fully index the full internet. Machine learning and neural networks became increasingly sophisticated, and through consistent refinements to Google’s algorithms, the efficacy of such black hat strategies was eliminated and reversed, and the sites that employed them were permanently banished from Google’s search results. Indefinitely. And good riddance!

Fortunately, as developers who’ve built search engines ourselves, we’ve never relied on these get-rich-quick hacks. As white hat SEO specialists, we focus on strategies that follow Google’s  webmaster guidelines. Our blog and SEO starter guide will help you understand and master the basics, avoid common mistakes, and get a more advanced perspective on the data science behind SEO. We’ve even identified data-driven features to programmatically flag and fight many forms of internet spam. Take that, evil spam-makers!

Some of the more public signposts chronicling the beginning and end of this era include 2003’s crowdsourced effort to make “miserable failure” the top result when anyone Googled “George Bush” and Google’s 2007 algorithm update to prevent such “Google Bombs” from happening. Matt Cutts, the public-facing voice of Google’s search quality and webspam team, advised google webmasters that improving your search engine rankings is about creating high-quality content and delivering an excellent user experience on your web page.

Today’s technology toolbox

Nowadays, the arsenal of tools required to be a successful search engine marketer in organic search is high-tech and extensive. You need to arm yourself with spiders, multiple link and site metric providers, onpage SEO auditors, duplicate content checkers, title tag / meta description / alt text optimizers, a litany of automated tools, and a familiarity with the browser’s DOM (document object module) and how servers generate and serve HTML content.

The proliferation of front-end Javascript frameworks like ReactJS, Angular, and Backbone is steadily increasing, and standard canons of data organization and URL structures continually grow in complexity. Search marketers now need much larger toolboxes to store more nifty search engine-friendly devices and maybe even a big ol’ playbook to master the science of search engine optimization, including:

• HTTP server codes, Robots.txt file, XML Sitemaps, and other related Site Architecture considerations.
• Web analytics tools like Google Analytics to visualize and quantify user behavior (bounce rates, conversion rates, time per session, pay per click performance)
• Paid search (Adwords PPC), social media marketing, display advertising through Adsense, and retargeting campaigns.
• Google’s Search Console and similar tools created for Bing Webmasters give insights into crawlability and indexation stats.
• Structured data, Schema.org, and rich snippets to allow webmasters to help search engines make SERPs (search engine results pages) more intentional and informative
• New meta tags in the HTML markup utilized by other platforms like Facebook’s Open Graph
• Mobile search, and optimizing UI/UX for mobile devices through responsive design, and CSS allowing designers to target the aspect ratios of different devices through media queries
• Front-end Javascript frameworks, single page apps using hashbangs or browser.pushstate(), and server-side rendering with PhantomJS or better
• Browsers like Chrome enforcing best practices like HTTPS across the internet to (hopefully) make the internet a better, safer, more useful place
• Introduction of AMP (Accelerated Mobile Pages)
• Expansion of crawlable content to domains previously uncrawlable in facets of the “dark web,” especially inside iOS applications.
• Non-Google crawlers building a corpus of the internet with different goals, like AppleBot

All of these revolutions have happened in less than a decade, and the SEO landscape looks nothing like what it did before. The rapidly growing and always-evolving ecosystem of search is making search advisory increasingly technical and complex. Doing SEO the right way means understanding exactly what your client needs and delivering real value, leveraging every single technology and trick at your disposal. To do that, you have to understand every detail of this crazy new ever-changing terrain, and keep your toolbox organized and up-to-date. And sometimes that’s pretty difficult when you’re trying to focus on growing and managing the other extremely important parts of your business.

Why white label?

At LinkGraph, our white label SEO services let you to leverage our expertise and provide our products to your clients while you continue to focus on managing your clients and growing your business. We work with 100s of digital agencies and SEO resellers who leverage our platform to get great results for their clients. It’s like Cyrano de Bergerac for SEO–we write the beautiful love letters (aka SEO-friendly content) and you get the girl (aka client)…and the kudos!

Many of our most successful clients are digital marketing agencies who use our white label SEO services and in-dashboard SEO software to get their clients the results they need to continue growing and deepening their relationship. Our partners rely on our in-house teams for content marketing, link acquisition, guest posting, local citations, content writing, and reporting tools. Just think–to offer the level of expertise and experience our LinkGraph team has amassed throughout the years, you’d have to add a slew of employees and provide them with everything they needed to stay abreast of all the goings-on in the Matrix-like world of SEO. Overhead, benefits, training, technology, education…all of these expenses would explode exponentially. And in the time you’ve spent building this expensive new team you could have been out adding new clients.

There are a lot of reasons white labeling makes sense. Forbes recommends that entrepreneurs consider white label services to avoid reinventing the wheel, to keep your customers happy, and to basically get back to doing the business that is your core competency–and money-maker.

LinkGraph’s white label SEO services

Our white label SEO services are designed to optimize every aspect of your client’s websites, utilizing a handful of tried and true, yet constantly updated, strategies. Through a combination of outreach-based link building, custom blog writing and onsite content creation, and a series of audits and testing to ensure that our strategies are working properly and are achieving your client’s desired results. Our “secret sauce” is really not a secret; it’s simply the knowledge and expertise we’ve gained from near-lifetimes of being knee-deep in the world of SEO.  We understand what to do within each of these areas of focus, and we do it well–for you, and for clients. As the provider behind your no-longer-white label, it’s just as important to us to please your clients as it is for us to earn your satisfaction, trust, and loyalty.

We’re going to let you in on our “secret sauce” of search engine optimization so that you know–and can share with your clients–exactly how we’re working together to get them to the top of the SERP.

We start with link building through content marketing: We know. Building high-quality links is hard. We’ve been executing highly scalable and effective link building campaigns for years now, helping brands and agencies earn hundreds of inbound links per month. Along the way, we’ve seen it all. But we can’t express just how important it is. Every comprehensive Google ranking factor study–including the definitive and still-relevant 1998 PageRank article by Google founders Sergey Brin and Larry Page–has found that the number and quality of links pointing to your website is the number one factor most correlated with ranking well in search.

Getting backlinks with relevant content and relevant sites is what we do best, and why we’re an industry leader. We wrote the book (well, at least lots and lots of content) on defining publisher quality, content relevancy for both brand and publication, and keyword research. We realize the importance of backlink building better than most anyone.

So when we start working with a client, we’ll need to first evaluate and audit what they currently have on their site so we know what needs to be done. We’ll run our LinkGraph web crawler throughout their domain to evaluate and index all of the site’s existing links in the backlink profile. Then we’ll compare the results of this audit to the backlinks of top competitors, and see where the client stands, because our goal is to make them stand out and above any and all competitors when it comes to search engine results.

During our audit of your links, we’ll also note and create a plan to rectify toxic, or unnatural, backlinks. These occur when the sites linked to your content are full of spam, were created exclusively for the purpose of link-building, are not being indexed by Google, or contain viruses or malware. Toxic links are aptly named because they will poison your site in the eyes of Google. In fact, you will be served with penalties resulting from Google’s Penguin update, which specifically sets out to punish backlinks from PBNs and excessively high exact-match anchor text.

If we find toxic backlinks, we’ll help your client get rid of them by disavowing them and requesting a re-review of your site from Google to get the site back in Google’s good graces.

We can also help you spot broken links from 3rd party websites that you’ve already earned but aren’t getting any benefit from because the old pages on your site no longer exist.

In addition to backlinks, we audit the keywords used on your client’s site as well, and identify your client’s current rankings across search queries that are most relevant to their industry. This process helps us identify potential opportunities to improve your client’s search rankings based metrics like overall keyword difficulty, traffic share by domain, and monthly search volume.

Next, we create quality blog articles and onsite content: It’s significantly easier to improve rankings for content that is well-written, researched, internally links to your most valuable landing pages, and is highly relevant for both users and bots. Based on our experience working with hundreds of brands looking for growth, we have repeatedly seen that exceptional content is a key part of competitive differentiation in the SERPs.

That’s why high-quality content has always a core focus for LinkGraph. Our large staff of talented US-based writers create original, beautifully crafted pieces that meet our strict quality guidelines. These articles are tailored to be hyper-relevant to the key demographics we’ve identified through our thorough site audit. Every piece of work created by our writers is reviewed and edited by our in-house staff of professional editors. Our editorial team follows the AP Stylebook to a “T” and adheres to our quarterly-updated policies for content.

Using the information we gathered from our audit of a site’s and its competitors’ target keywords, our teams utilize proprietary language-processing software to benchmark our pieces of content against those competitors who are already ranking on page one. This allows us to iteratively optimize content before we publish to be absolutely sure it will deliver the results we’re seeking.

With our excellent, original content in hand, we reach out on your client’s behalf to publications with high Domain Authority to secure placements on contextually relevant domains. Domain Authority (DA) is a ranking metric created by Moz which evaluates multiple factors of a site, including linking root domains and the total number of links, and turns them into a single score ranging from one to 100. The higher a site’s score, the higher it is predicted to rank on SERPs.
DA is a competitive metric, meaning that it can fluctuate based on the rank of the websites of competitors in the client’s space. Bonus tool: to check the DA of your site and your competitors’, enter the URLs into LinkGraph’s free bulk DA checker to see what your site’s domain authority is.

What this all boils down to is that we’re going to do everything within our power to place your client’s content on the sites of relevant, industry-related publications that are highly-competitive and highly-ranked in SERPs. The result? Your client’s website authority increases with better quality backlinks. The content our writers have created for our clients has appeared in The Wall Street Journal, AdWeek, Mashable, Wired, The New York Times, USA Today, and thousands of other top-quality, widely-read publications.

Lastly, we check our work. All of the work we put into helping you make your client look awesome is for naught if they aren’t effective. To ensure your client that our methods are working, we provide a client dashboard that allows you and your client to measure their performance with granular metrics. We like to compare the original, baseline metrics your client’s site was sporting before our team intervened on your behalf to the post-project metrics to show just how effective our joint efforts have been in increasing your client’s position on the SERPs.

We’ll also perform technical audits, security audits, and penetration testing of your client’s website to be sure that it’s soundly constructed, well-protected and as hacker-proof as possible.

So what are you waiting for?

Now that you know our not-so-secret formula for making websites amazingly SEO-friendly (honestly, it’s more than SEO “friendly;” it’s more like they’re “in a relationship” with SEO), why not give us a call and see what we can do for your digital agency? If you’ve ever considered adding SEO and backlink-building services to your menu of client offerings, consider white-label SEO services with LinkGraph. Our white-label reseller program was built upon our desire to make the Internet a better place for great companies and rid the world of spamminess. Our ginormous toolbox full of proprietary tools, our team’s decades of hands-on experience, and our commitment to stay on top of and ahead of every factor affecting search engine optimization make a partnership with LinkGraph a great investment, both for your agency and for your present and future clients.

The post Mastering SEO and White Label Partnerships appeared first on LinkGraph.